A track record of taking ideas further.
I’ve spent more than a decade designing products for some of the world’s most recognizable brands, creating over 500 toys and contributing to more than 1 billion products delivered worldwide.
My background spans concept development, engineering, licensor collaboration, and cross-functional product leadership. Over time, that work drew me toward the challenges I’ve always found most compelling: the ones where the initial ask feels claustrophobic, the constraints are real, and the strongest solution is not obvious at first.
A creative approach forged from constraint
Much of my career has been spent in environments where every decision mattered — budget, tooling, scale, safety, timing, legal requirements, brand expectations, and manufacturing realities. Those constraints never made the work less creative. They made creativity essential.
This has shaped how I approach design today. I’m drawn to opportunities where a product or experience has more potential than the original brief suggests, and where thoughtful problem-solving can open a stronger path forward.
Why teams bring me in.
My work has helped define new toy categories, patented novel digital-physical interaction systems, and has guided teams through the complexity of turning ambitious concepts into products that can succeed in the market.
While that experience was built on toys, the value I bring extends beyond any one category: seeing where an idea can go further, identifying what may be holding it back, and helping teams shape a stronger solution.
Rethinkery is how I bring this perspective to teams looking to strengthen an idea, expand a concept, or find a better path through complexity.