A track record of transforming ideas into product successes.
I’ve spent more than a decade designing products for some of the world’s most recognizable brands, creating over 500 toys and contributing to more than 1 billion products delivered worldwide.
My background spans concept development, engineering, licensor collaboration, and cross-functional product leadership. Over time, that work drew me toward the problems I’ve always found most compelling: the ones where a team has a promising concept, but the product direction still isn’t fully delivering on what the idea is trying to achieve.
A creative approach shaped by development realities
Much of my career has been spent in environments where every decision mattered — budget, tooling, scale, safety, timing, legal requirements, brand expectations, and manufacturing realities. Those pressures never made creativity less important. They made it crucial.
That shaped how I work today. I’m drawn to product ideas with real potential, especially when they need sharper critique, a better direction, or creative paths through the pressures that development can impose.
Why teams bring me in.
My work has included defining new toy categories, inventing patented digital-physical interaction systems, and helping teams navigate the complexity of turning ambitious concepts into products that can succeed in the market.
While that experience was built in toys, the value I bring extends beyond any one category: helping teams see where an idea can go further, identify what may weaken it, and find better ways to preserve what makes it special.
Rethinkery is how I bring that perspective to teams looking to sharpen a concept, improve a product’s trajectory, or work through obstacles without cutting the heart out of the idea.