Outside perspective for product teams shaping new concepts.
Rethinkery supports consumer product teams with experienced outside input on concept direction, product critique, and navigating development challenges.
I’m most useful when there’s already a product idea, prompt, or early direction in motion, and the team wants help sharpening it, challenging it, or protecting what makes it strong as development moves forward.
Whether a project needs focused input on a specific concept or ongoing support as a product evolves, different engagement styles can be structured around the needs of the work.
Ongoing Partnerships
For teams that want continued input as a concept develops.
These engagements are best when a team wants ongoing outside perspective across a longer stretch of work — not just to shape the concept early, but to help protect its integrity as development introduces tradeoffs, constraints, and pressure to simplify.
Typical uses:
Ongoing concept and direction review
Support through development decisions
Critique as the product evolves
Strategic outside perspective across multiple checkpoints
Format:
Retainer or project-based advisory relationship
Flexible cadence based on the work
Investment:
$$$–$$$$
Focused Engagements
For a specific concept, challenge, or decision point.
These engagements are best when a team needs concentrated input on a product already in motion — whether that means critiquing a direction, reframing the ask, generating better alternatives, or finding a way through development obstacles without losing what makes the concept work.
Typical uses:
Early concept critique
Alternative direction generation
Product and interaction reframing
Development obstacle-solving
Decision support around concept tradeoffs
Format:
Short-term, tailored to the project
Usually a session-based, optional light follow-up
Investment:
$$–$$$
Getting Started
Every engagement begins with a short introductory conversation to understand the concept, the team, and where outside input could be most valuable.